Types of Videos to Consider in a Digital Marketing Strategy

Video is everywhere, video is thriving, and video is the future of digital marketing. With so many types of video content to choose from, it can be difficult for brands to decide which type would best serve their digital marketing strategy. As a business, you might sit there with a blank sheet of paper not knowing where to start. Alternatively, you may have a range of great ideas but don’t know how to narrow them down. Either way, don’t be afraid to contact Visual Domain in Melbourne for help.

As a starting point, here are some of the most popular types of video that marketers should consider:

Explainer Videos – Explainer videos are designed to explain a complex product or service in an easy-to-understand way. This type of video is typically animated and works well for introducing new customers to your brand. As an example, let’s say you sell digital software. An explainer video could be used to demonstrate how customers can use the product and show why it’s better than similar solutions on the market.

Tutorial Videos – Similarly, tutorials are ideal for introducing customers to a new feature or another aspect of your brand. People love watching tutorials because they provide expert guidance in a visual form, allowing them to learn quickly and effectively. Tutorial videos are especially useful for industries that have complicated or difficult concepts to explain.

Webinar Videos – Webinars are becoming increasingly popular in the marketing world. They allow you to engage directly with customers by talking about a range of topics related to your industry. From product demonstrations and customer Q&A sessions, webinars can be highly effective for driving customer engagement.

Live Videos – Live videos are a brilliant way to showcase your brand in real-time. They can be used to demonstrate products, conduct interviews or even host Q&A sessions with experts in the field. By engaging customers directly through live video, you can create an interactive and engaging experience that will help build trust and loyalty.

BTS Videos – Short for “behind the scenes”, BTS videos are a great way to show customers how your product or service is made. Whether it’s an inside look at your production line, or interviews with employees about their roles and responsibilities, these types of videos can help build trust by allowing customers to see the real people behind the brand.

Q&A Videos – We’ve mentioned them already, but Q&A videos are one of the most effective types of video content for digital marketing. Not only do they provide a platform to engage with customers directly, but they also help establish trust and loyalty by providing an opportunity to answer questions about your product or services.

No matter which type of video you choose, remember that the main goal of any digital marketing strategy should be to create content that resonates with your target audience. Experiment with different types of videos and look at how people respond to them, as this will help you determine which type works best for your brand. Once you’ve identified the right video format for your business, it’s time to start creating awesome content!