You can also call growth marketing as marketing 2.0. This marketing takes the conventional marketing model a step ahead by adding new layers like value-added blog posts, A/B testing, data-supportive email marketing strategies, SEO optimizations, technical user experience evaluations, and innovative ad copy. Using these insights, the best growth marketing company can accomplish robust and sustainable growth.
However, with such intense competition, picking the best growth marketing company for you is essential. Here are some qualities of a successful growth marketer:
Data-driven
The time of making decisions as per your gut feeling is long gone. Now the decisions are made based on data. The contemporary growth marketing company plunges deeply into the data to determine what tactics are working and which tools are effective and then make decisions.
Creative
The best growth marketers are highly creative. They don’t say, “It has been done before, so why go for it.” They choose the most effective strategy for a business to market it, regardless of whether it is new or old.
Product-oriented
The reality of sales is that you will never be able to sell something you don’t understand. And the same rule applies in the world of growth marketers. Your aim is not to trick people into purchasing an item they don’t want but to explain the benefits of a valuable product and make them believe in it to enhance sales.
An all-rounder mentality
A growth marketer should work like a jack of all trades. They may be developing a video, executing an A/B testing, streamlining an ad copy or coding altogether simultaneously. The more comprehensive their skill sets are, the more they can add to your company.
Have some good results to their credit
Successful growth marketers know that a failed experiment is not a failure. In fact, with consistent experiments, they may have some excellent results to their credit with valuable information.
They are open to trying anything and everything that may work for your business. With consistent experimentation, they will draft successful strategies for your business, optimize and proceed.
Knows how to share a story
No data can help you discover how to interact and connect with your targeted audience. You should be able to use qualitative and quantitative information and draft a good story for your potential customers. Always choose something that resonates with your targeted audience.
Can handle several responsibilities at a time
An effective growth marketer should know how to deal with multiple responsibilities at a time. Though they should be detail-oriented, they should also consider the big picture. They should be result-driven, assess everything, and use data with human intuition.
While growth marketing is new in the market, it is often interchangeably used with growth hacking. Here is a difference between growth marketing and growth hacking.
Growth marketing vs. Growth hacking
Growth hackers are specialists brought in to tackle specific challenges and deliver quick solutions, even on a limited budget. They prioritize speed and focus on finding creative ways to overcome obstacles immediately.
In contrast, growth marketers take a more strategic, long-term approach. They are responsible for scaling various SaaS growth metrics across multiple dimensions sustainably.
While growth hacks can yield immediate results, they may not guarantee stability in the long run, much like day trading in the stock market.
A successful growth marketing process combines the best aspects of growth hacking with solid principles to create a sustainable approach based on data-driven metrics continually optimized for long-term success. It’s akin to investing wisely for the future rather than seeking quick gains.
So, what makes growth marketing so unique?
While conventional marketing meant setting and forgetting strategies that used a budget and waiting for the best to happen. Enter Google AdWords and online campaigns; well, these strategies helped to develop traffic to your sales funnel top, helping to enhance your company’s visibility and user acquisition.
Growth marketing reach beyond the top of your sales funnel
When executed effectively, growth marketing brings value to every stage of the marketing funnel, from attracting users to engaging and retaining them, ultimately transforming them into brand advocates.
Data-driven marketers play a pivotal role in shaping the overall strategy, constantly exploring new experiments and embracing failure to identify what works swiftly.
However, growth marketing resembles a stochastic process, much like biological development. It involves a component of randomness, meaning that not every strategy can be predicted with certainty. To determine which approaches will yield fruitful results, marketers must adopt a trial-and-error process, trying out various tactics and observing which ones prove successful.
Growth marketing balances creativity and data-driven analysis, allowing businesses to unlock untapped potential and achieve sustainable growth. It is an iterative, adaptive process where the pursuit of continuous improvement is a driving force, ensuring businesses stay ahead in the ever-evolving market.
